Attic was proud to work on this special event for Ralph Lauren. The 4D Experience was a pair of specially designed projections that were focused onto Ralph Lauren’s flagship Bond Street (London) and Madison Avenue (New York) stores. The event blended 3D visuals (which could be appreciated without 3D glasses) with sound, music and bursts of live fragrances. Attic – in collaboration with our friends Aumeta – created the sound design for these two exciting events.
This was not our first attempt at sound for projections onto architecture. Just before the 4D project, we directed the sound for a project named Dream Machine, as part of Brighton’s famous all-night festival. You can find more about that here.
You can also view a video of the The 4D Experience show below:
In southern Sweden, not too far from the area made famous by ‘Wallander’, a swimming pool is being expanded into a beautiful water park to be completed sometime in 2012. Due to a mixture of our good name and an article written about Attic co-director Anna for the Swedish newspaper “Sydsvenskan”, Attic was asked to compose a series of soundscapes that would play within the complex and even within the pool’s slides. We created over an hour’s worth of soundscapes, packed into smaller themed pieces. This project was conducted completely digitally at the same time as the contractor installed the sound system, but we hope to visit the pool soon after it opens to hear what we created in its true context!
3D social website Second Life gives programmers the ability to sculpt a virtual land and its inhabitants free range to explore them. Bernard Claydon is responsible for the virtual world of New Brighton, a recreation of some of Brighton’s most famous landmarks, including its famous Palace Pier. Attic provided super-realistic binaural recordings of Brighton – seagulls, crowds, pier, waves, beach – to make this virtual world more impressive. After we tweeted about this collaboration, our local paper asked to do a story about our work: